Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Masterplug Large cable reel 30mTu Circle Embroidery Duvet Set GreenTriton Etana 8.5kW Electric ShowerTu Plain Chenille Throw NaturalTu Butterfly RugUniversal In-car Mobile Phone HolderScafell Rock Kids 10L DaysacVacu Vin Rapid Ice Wine CoolerGatsby Nest of 2 TablesZebco Starter Carp SetSabichi 24cm StockpotSamsung U5 2GB MP3 Player BlackEpson T016 Magenta Ink CartridgeBreville Stainless Steel Jug KettleDunlop Pro Tour Tennis 3 Ball TubeTu Acacia Wood Salt & Pepper SetWestern Digital My Passport Essential 250GB Portable Hard Ludlow Accent Chair SageGenoa Large Sofa Mink BrunoBaByliss Aqua Touch ShaverSainsbury's Front & Rear Light with BracketsTefal Bienvenue 20cm SaucepanTu Layered Leaves Embroidered Bedset BlackTefal Supra 5 Piece Cookware SetPhilips Nose and Ear TrimmerIn the Night Garden Single Duvet SetCircle of Love My FamilyMinky Automatic AirerHP LaserJet P1505 PrinterTu Faux Leather Tablemat and Coaster Chocolate 4 Pack
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Different by Design Hard Anodised Open Wok
Slimming down the Oriental way? Stir fries are delicious, nutritious and very, very good for you. The Sainsbury's Different By Design brand leads the pack with this aluminium open wok. Large enough to create a stir-fry for the whole family at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serv

Traditional Linen Bin White
A traditional looking linen bin in painted white rattan with a removable lid and draw string cotton liner to keep the contents protected and ventilated. Rattan is light and durable making this bin robust but still easy to carry should you need to move it. The liner is machine washable making it ideal for storing clean linen or dirty laundry.

Supreme Soft Grip Chef's Pan
Cook up a treat in this stainless steel chef's pan that comes complete with a matching lid. With a 6.5mm encapsulated base it ensures even heat distribution throughout the pan helping your food cook to perfection. The 3.75L pan has a Teflon Platinum Pro non-stick coating to ensure your food doesn't stick to the base. Finished in a mirror and brushed steel design, this pan can be used on all hobs and even in the oven up to temperatures of 230°C. The handles on the 26cm wide pan including the lid handle ar

Mitre Rebounder Goal 6 x 6ft
This rebound net is a perfect training or practice device, with high quality bungee straps that can be attached at a variety of angles for different training exercises. The heavy duty steel tubing adds to its resilience. The centre of the goal features a target to measure accuracy. The face of the goal measures 6 x 6ft. Anchors are included with the net. It's sold with a one year guarantee.

Ross 40" Dual Arm Full Motion LCD Wall Mount
This heavy duty wall mount is ideal for securing a 40" plasma or LCD television to a the wall and can be angled flat or rotated so that you can change the direction the television faces.

Bosch BSG71266GB Pro Energy Vacuum Cleaner
The 5L capacity Bosch vacuum cleaner is a heavy duty machine perfect for the family home. Its 7.2m cable and long hose with telescopic tube mean you won't lose time constantly re-plugging the machine into a new outlet in each room. In addition, HEPA filtration means the air coming out of the machine is free from dust, pollen, microbes and other tiny particles.

Amefa Dine Moderno 18 piece Cutlery Set
A contemporary 18 piece cutlery set with place settings for up to 4. The set includes 4 knives, forks, dessert and soup spoons and 2 serving spoons making this perfect for family use or for entertaining guests. Squared handles make this cutlery comfortable to use and the simple design makes it suitable for any occasion. Made of stainless steel, the set is completely dishwasher safe. The set comes boxed and has a 50 year guarantee. This is an age restricted product. It is against the law to sell a knife

Draper SDS Hammer Drill 900W Set
This 900W SDS hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a rotation stop for chiselling, and a variable depth rod so make sure all your drilling is the same. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle has 360 degrees of movement, allowing you to make it as comfortabl

Vivo Side Plate White
This white fine china side plate has been given a contemporary edge - its internal edge features a wavy edge and curved corners. A practical large side plate great for bread rolls or for placing under Villeroy & Boch soup bowls, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Magnext iCoaster
Kids will love the experience of building and running this fantastic, multiple award-winning iCoaster toy roller coaster - there are so many varying designs to create! The iCoaster combines sight, sound and speed with magnetism, high tech design and fascinating physics. The perpetual magnetic elevator will enchant youngsters, sparking an interest in how it works and inspiring them to find out more. The 18 sections of track snap manually into place and there are 20 background music and sensor beats - or plu

Dunlop X-Fire Comp Ti Tennis Racket
This sporty blue and white racket in durable and lightweight titanium alloy and graphite is perfect for the recreational player looking to improve their game. Suitable for players aged seven years upwards.

Ecoiffier Cleaning Trolley with Vacuum
An integrated cleaning trolley and vacuum cleaner complete with useful tools. Lets little people imagine themselves as a master cleaner! Bold colours will brighten up any cleaning session, even if it is imaginary! Suitable for children over 18 months.

Ready Steady Cook Bistro Casserole Pot
The Ready Steady Cook Bistro Casserole Pot is the essential addition to any kitchen for delicious stews or soups all year round! Crafted in stainless steel with an aluminium encased base for even heat distribution, the 24cm casserole is equipped with a glass lid and cool-touch, silicon coated, riveted handles. The casserole has a 5 litre capacity, is dishwasher and oven safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The Ready Steady Cook Bistro Casserole Pot i

LEGO DUPLO Polar Zoo
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Polar Zoo is a great opportunity for kids to learn to name animals and about the types of food they eat. With animals like polar bears and penguins, plus swimming pool, fish and a terrific waterslide, it's a fun and educational playset for little ones. LEGO's watchwords are "Education through play": from LEGO's simpl

JVC White Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are an icy white to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Ken Hom 27cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

BT Studio 3500 Phone
The Studio 3500 is a stylish DECT phone with a 50 name and number directory and a built-in answering machine which allows up to 13 minutes' recording time. You can choose from two pre-recorded outgoing messages or record your own, as well as access your messages from any other phone. With talk time of up to 10.5 hours, standby time of up to 160 hours and a range of up to 300m outdoors and 50m indoors, this phone gives you time and room to roam. Add to that the LED display, visual ring indicator, adjustabl

Tu Faux Leather Trunk
This versatile trunk is robust enough to store clothes, toys, books and other items that can easily clutter up a room. A removable flat top lid allows this trunk to be stacked if desired and carry handles make lifting easy. The trunk folds flat for easy storage when not in use and forms part of a wider range so it's possible to buy matching office and bedroom storage solutions in the same stylish design.

Le Creuset 22cm Casserole Dish Granite
This 22cm, 3.3L casserole dish in a granite finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookware always

Autocare Front Seat Protector
A trip to the beach, a family pet, sticky fingers and football on a Saturday can all leave car seats messy, muddy, sandy and smelly! Autocare has designed these easy to fit front car seat protectors to keep your seats like new for longer. Inoffensive in black, the pair can be slipped on or off seats when needed and are water resistant.

Sainsbury's HP 78 Colour Ink Cartridge
The Sainsbury's HP 78 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 78 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Aqua Beads Art Deluxe Set
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! With over 1200 beads, the Deluxe Set includes everything you need to get creative with Aqua Beads. The set contains coloured beads, bead holder, eight template sheets, three layout trays, water sprayer, base tray, instruction and handy tips sheets and tidy away tray. Suitable for ages four a

Playmobil Research Submarine
The Playmobil Research Submarine comes complete with an underwater motor! The submarine can be controlled to dive and surface in the water using the hand pump and has a waterproof cabin with a large viewing window and two functional grabber arms. The set also includes two Playmobil figures. It's the perfect toy for aspiring mariners and marine biologists! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly colour

Tu Cushion and Throw Set Chocolate
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

4' 2 in 1 Pool and Air Hockey Table
The Plum 2 in 1 Pool and Air Hockey Table is ideal for a mid-sized games room or converted garage. At 4 foot (122cm) it is large enough for many a fun game in 2 configurations. The table is made of timber with a natural finish and flips over by means of an easy to operate mechanism so even kids can switch from pool to air hockey and back again. The air hockey table side has printed graphics, and the pucks glide easily on a cushion of air that is blown upwards through tiny holes in the playing surface. The

Hideaway Desk
Sort out your home office with this fabulous Hideaway Desk - functional, good looking and with a fold away structure for space saving convenience! The Hideaway Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The ingenious design means that it folds shut to hide away papers and stop it jutting out into the room, and with an adjustable shelf in the lower section and three adjustable shelves up top, it has all the additional storage space you could need. S

Kenilworth Regular Scatter Back Sofa Pattern Sand
This UK-made Kenilworth scatter back chenille sofa is slightly deeper than a traditional sofa and with its loose rear cushions guarantees comfort no matter what your body shape. The scatter cushions also give the sofa a more casual look yet it is versatile enough to complement more traditional styles. It has a sprung seat and two removable seat cushions filled with foam, while the scatter cushions are fibre-filled for comfort and luxury.

Dartington Small Crescent Clock
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This handmade crystal clock has a quartz movement, and the timepiece appears as if it is floating in midair. Perfect for a mantelpiece or a desk, this modern work of art is beautifully presented in a gift box.

Gallery Cambridge Mantle Mirror Gold
The Cambridge features a solid wood ornate frame with a gold painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Links Choice 'Super Sized' Golf Practice Net
Take your golf game to the next level using this fantastic driving net for backyard practice when you can't make it to the course or the driving range. It's wide and tall enough (ten feet wide and seven feet high) to ensure it still gobbles up off centre strikes, and the high quality material and flexible poles keep it taut and sturdy even after extended use. It even features a target on the back wall to help you gauge you performance. Sold with a 1 year guarantee.